Psychographic segmentation Young and rubiacm

The explorer: They have a need for change, discovery and desire to be different

The Aspirer: they look at how others view them, they try products for the visual looks and focuses on their status

The Succeder: they have strong goals and tend to be responsible.  They have an aggressive attitude to life as they look for control

The reformer: they are intellectual and tolerant.  They don’t buy products as they are new and they look for enlightenment.

The mainstream: they have a desire to fit in with society.  They stick with the value for money and strive for security

The struggler: they have the 'you only live once' approach.  They focus on the present looking for a sense of escape.

The Resigned: They have unchanging values.  They are likely to stick with what they're familiar with.